Dominos makes your DVD smell like pizza. Literally.
In a brilliant move, Dominos has taken DVDs of your favorite movies, and printed them with a special ink. What makes that so special? Well, when the DVD heats up as it plays, the ink turns your normal DVD into a mini pizza, and the smell is included. You can’t eat it, but you can call Dominos.
Agency: Artplan, Sao Paulo
Google celebrates Saul Bass Beautifully.
I have never met a designer that did not love the work of Saul Bass. He broke new ground in movie titles, and his work is influential and often imitated. Google really nailed it. The animation really reflects his style, including the great music, without feeling like a bad rip-off.
The agency that gives its clients exactly what they think they want never deserves to win Agency of the Year, and worse, is rarely seen as the leader in the field, the trusted advisor that is smart enough to know what the client ought to want instead. They certainly can’t charge more or hire better team members.
I’m defining pandering as using your perception of your customer’s wishes as an excuse to do work you’re not proud of.
I have a hard time believing that the brief for this campaign was so focused on the beauty of one’s dog. But no matter. As the great copywriter Gary Lennox used to advise, “Never let the brief stand in the way of a good ad.” The idea of dog selfies is perfect for our times, and this campaign could go on forever.
Source: I Believe in Advertising
“For better looking dogs.”
Advertising Agency: Porta, Santiago, Chile
Chief Creative Officer: Kiko Carcavilla
Creative Director: Felipe Valdivia, José Miguel Pizarro
Art Director: Eugenio Spencer
Copywriter: Matías Roa
Photography: Claudio Robles, Eugenio Spencer