Google celebrates Saul Bass Beautifully.
I have never met a designer that did not love the work of Saul Bass. He broke new ground in movie titles, and his work is influential and often imitated. Google really nailed it. The animation really reflects his style, including the great music, without feeling like a bad rip-off.
The agency that gives its clients exactly what they think they want never deserves to win Agency of the Year, and worse, is rarely seen as the leader in the field, the trusted advisor that is smart enough to know what the client ought to want instead. They certainly can’t charge more or hire better team members.
I’m defining pandering as using your perception of your customer’s wishes as an excuse to do work you’re not proud of.
I have a hard time believing that the brief for this campaign was so focused on the beauty of one’s dog. But no matter. As the great copywriter Gary Lennox used to advise, “Never let the brief stand in the way of a good ad.” The idea of dog selfies is perfect for our times, and this campaign could go on forever.
Source: I Believe in Advertising
“For better looking dogs.”
Advertising Agency: Porta, Santiago, Chile
Chief Creative Officer: Kiko Carcavilla
Creative Director: Felipe Valdivia, José Miguel Pizarro
Art Director: Eugenio Spencer
Copywriter: Matías Roa
Photography: Claudio Robles, Eugenio Spencer
Logo design, an amazing example.
Anyone who has ever designed logos will tell you it is much harder than it looks. The idea is to convey a complete message in an instant, with a simple and understandable graphic solution. This organ donation logo from DDB Dubai really hits the mark. So much is said so simply. Plus, it won a Golden Pencil in the One Show, and that is harder than creating a great logo.
Dove Sketches, the men.
This is one of the best parodies ever. Watch the original Dove Sketches video first, if you have not seen it. It is a strong campaign about self-esteem among women. The parody for men is brilliant, and sheds a little truth as well.
Ambient ads, the first rule.
They disrupt, capture attention, and interject a message. But many ambient ads forget a very important aspect: be beautiful. No one wants their commute interrupted by a hard-sell ad. Mount Everest on a staircase is a different story. And the message is more powerful as a result.